Jiva Ayurfresh is a safe and healthy toothpaste without chemicals, harsh abrasives, animal ingredients, and fluoride. Its chief ingredient neem, is a natural antibacterial and cleaner with amazing healing properties, while the clove provides effective relief in toothache, sore gums, and mouth ulcers. Vyavidang, bakul and gandhpura ensure strong teeth and gums. Jiva Ayurfresh also contains elaichi, satpodina and dalchini that keep your mouth fresh and cool throughout the day. It is free from fluoride, which is known to be toxic, and harsh abrasives that damage teeth enamel.