"Calms active acne & inflammation: 10% Micro Ferment Extracts strengthen the skin’s microbiome and protect it from external pathogens, reducing acne breakouts. Additionally, a powerful blend of nourishing and wound-healing ingredients - 1% Panthenol, 5% Niacinamide, 1% Resveratrol and 60% Birch Sap Juice - help heal active acne and reduce inflammation.

Fights free radical damage: A powerful blend of antioxidants – 60% Birch Sap, Resveratrol, Vitamin C, and Vitamin E – protect your skin against free radical damage and oxidative stress.

Hydrates & plumps: Packed with humectants like Polyglutamic Acid, Hyaluronic Acid Glycerin and Panthenol, it instantly plumps skin and gives it an intense burst of hydration. A cocktail of botanical oils (rich in essential fatty acids) and Squalane round off this formulation for complete nourishment.

Reduces fine lines & wrinkles: The patented peptide blend Matrixyl 3000 (of Palmitoyl Tripeptide-1 and Palmitoyl Tetrapeptide-7) works along with Adenosine and Niacinamide to repair the fine lines and restore your skin’s lost elasticity.

Brightens skin & fades dark spots: The powerful combination of 5% Niacinamide, Vitamin C and Arbutin, give your skin a slow brightening and toning effect by fading hyperpigmentation and dark spots."
"Defends against skin barrier damage: When your skin barrier is damaged, you lose water and moisture from your skin, and external pathogens and bacteria can easily attack your skin. What IMD does is - seeps into your skin barrier and replenishes the lipid matrix so your skin cells stay tight and intact together defending against any moisture loss and external irritants. IMD’s formulation has 5 Ceramides (in 1% pure concentration being Ceramide NP, Ceramide NS, Ceramide AS, Ceramide AP, Ceramide EOP), Fatty Acids (Stearic Acid, Arachidic Acid, Palmitic Acid, and Oleic Acid) (in 0.33%) and Cholesterol (in 0.33%) in the molar ratio of 3:1:1 that together help fortify the skin barrier by replenishing the cellular lipids. With continued usage, the barrier becomes more resilient, giving you smooth, supple skin.

Defends against water loss: Acai Berry Sterol is a rare and rich molecule that is excellent at reducing the skin’s Trans Epidermal Water Loss. Acai Berry Sterols (1%) combined with Phytosphingosine (a naturally occurring lipid in the skin barrier) and Panthenol that are water-binding agents - the skin stays deeply hydrated and supple. This combination helps in restoring any water loss from the skin, and in keeping the skin feeling very soft, supple and well nourished.

Defends against inflammation and irritation: A powerful blend of calming and anti-inflammatory agents – Purslane Extract (40%), Bisabolol (0.5%), Allantoin, Turmeric Root Extract and Moringa Seed Oil – work together to promote wound healing and soothe itchiness, irritation and redness. Upon application, you can expect irritated skin to calm down.
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"1. Enriched with scientific and natural ingredients to hydrate and moisturize the skin while protecting the skin from UVA and UVB damage
2. Contains dwarf lilyturf and Irish moss extract to soothe skin irritation and hydrate the skin
3. Contains allantoin and panthenol to protect the skin's moisture barrier
4. Serum-like texture that absorbs quickly for a weightless feel and instant sun protection."

d'you Hustle Serum: After cleansing, dispense a couple of pumps and spread the serum evenly all over your face and neck. It can be used on a slightly damp face and / or a dry face.
d'you In My Defense Moisturizer: Use about 2 pumps of in my defence during hot and humid months and use about 3-4 pumps during the cold and dry months.
d'you Unkissed Sunscreen: Dispense the desired amount (1 pump is enough to cover the face and neck), spread the sunscreen evenly over your face and neck.The sunscreen feels wet upon application, and It is recommended a dry time of 10-15 mins for the sunscreen to settle on the face fully dry. Hence, ensure that you apply unkissed at least 20 minutes before stepping out for a natural finish.