d'you In My Defence Barrier-Building Moisturiser, 20x More Ceramides (Lightweight, Non-Greasy) 10 ml
Mkt: Brunch Beauty Private Limited Country of Origin: India
MRP ₹1000.00 Inclusive of all taxes
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d'you In My Defence Barrier-Building Moisturiser, 20x More Ceramides (Lightweight, Non-Greasy) 10 ml MRP ₹1,000.00
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Quality Checked Products IMD is a barrier-building ceramide moisturiser that will strengthen your skin barrier and leave it feeling nourished and supple all day long. A moisturiser helps you maintain your skin health, and IMD’s main benefit is that it’s a super lightweight, non-greasy moisturiser that delivers deep nourishment without weighing it down.
20X MORE CERAMIDES THAN MARKET STANDARD: It’s the first of its kind ceramide product in the market that uses 1% pure (20X higher than industry standard) ceramides to ensure your skin can get the best out of this super ingredient!
MIMICS THE NATURAL COMPOSITION OF SKIN BARRIER: IMD combines 5 Ceramides, Fatty Acids and Cholesterol in the ratio of 3:1:1 (the same ratio in which these lipids are naturally present in our skin) to enhance the penetration of ceramides into the skin and accelerate barrier repair.
LIGHT-WEIGHT, FAST-ABSORBING AND WORKS FOR ALL SKIN TYPES: Formulated with a patented dispersion technology, IMD is extremely lightweight, non-greasy and fast-absorbing making it suitable for all skin types and weather conditions.
20X MORE CERAMIDES THAN MARKET STANDARD: It’s the first of its kind ceramide product in the market that uses 1% pure (20X higher than industry standard) ceramides to ensure your skin can get the best out of this super ingredient!
MIMICS THE NATURAL COMPOSITION OF SKIN BARRIER: IMD combines 5 Ceramides, Fatty Acids and Cholesterol in the ratio of 3:1:1 (the same ratio in which these lipids are naturally present in our skin) to enhance the penetration of ceramides into the skin and accelerate barrier repair.
LIGHT-WEIGHT, FAST-ABSORBING AND WORKS FOR ALL SKIN TYPES: Formulated with a patented dispersion technology, IMD is extremely lightweight, non-greasy and fast-absorbing making it suitable for all skin types and weather conditions.
Defends against skin barrier damage: When your skin barrier is damaged, you lose water and moisture from your skin, and external pathogens and bacteria can easily attack your skin. What IMD does is - seeps into your skin barrier and replenishes the lipid matrix so your skin cells stay tight and intact together defending against any moisture loss and external irritants. IMD’s formulation has 5 Ceramides (in 1% pure concentration being Ceramide NP, Ceramide NS, Ceramide AS, Ceramide AP, Ceramide EOP), Fatty Acids (Stearic Acid, Arachidic Acid, Palmitic Acid, and Oleic Acid) (in 0.33%) and Cholesterol (in 0.33%) in the molar ratio of 3:1:1 that together help fortify the skin barrier by replenishing the cellular lipids. With continued usage, the barrier becomes more resilient, giving you smooth, supple skin.
Defends against water loss: Acai Berry Sterol is a rare and rich molecule that is excellent at reducing the skin’s Trans Epidermal Water Loss. Acai Berry Sterols (1%) combined with Phytosphingosine (a naturally occurring lipid in the skin barrier) and Panthenol that are water-binding agents - the skin stays deeply hydrated and supple. This combination helps in restoring any water loss from the skin, and in keeping the skin feeling very soft, supple and well nourished.
Defends against inflammation and irritation: A powerful blend of calming and anti-inflammatory agents – Purslane Extract (40%), Bisabolol (0.5%), Allantoin, Turmeric Root Extract and Moringa Seed Oil – work together to promote wound healing and soothe itchiness, irritation and redness. Upon application, you can expect irritated skin to calm down.
Defends against water loss: Acai Berry Sterol is a rare and rich molecule that is excellent at reducing the skin’s Trans Epidermal Water Loss. Acai Berry Sterols (1%) combined with Phytosphingosine (a naturally occurring lipid in the skin barrier) and Panthenol that are water-binding agents - the skin stays deeply hydrated and supple. This combination helps in restoring any water loss from the skin, and in keeping the skin feeling very soft, supple and well nourished.
Defends against inflammation and irritation: A powerful blend of calming and anti-inflammatory agents – Purslane Extract (40%), Bisabolol (0.5%), Allantoin, Turmeric Root Extract and Moringa Seed Oil – work together to promote wound healing and soothe itchiness, irritation and redness. Upon application, you can expect irritated skin to calm down.
You can incorporate IMD into your skincare routine very seamlessly. It pairs beautifully with any/ every product.
Use it as the last step in your skincare routine (before sunscreen) to seal all your skincare actives and strengthen the skin barrier. If you have a damaged barrier we recommend using in my defence as a standalone product until you heal and repair your barrier, before including actives in your skincare routine again.
Due to a high dosage of barrier boosting lipids, a little goes a long way with IMD. So, you can start using IMD in the quantity given below and then add/layer as per your skin preference:
Oily skin - Start with 1-1.5 pumps
Dry skin - Start with 2 pumps
Sensitive skin - Start with 1-1.5 pumps
Combination skin - Start with 1.5-2 pumps
Use it as the last step in your skincare routine (before sunscreen) to seal all your skincare actives and strengthen the skin barrier. If you have a damaged barrier we recommend using in my defence as a standalone product until you heal and repair your barrier, before including actives in your skincare routine again.
Due to a high dosage of barrier boosting lipids, a little goes a long way with IMD. So, you can start using IMD in the quantity given below and then add/layer as per your skin preference:
Oily skin - Start with 1-1.5 pumps
Dry skin - Start with 2 pumps
Sensitive skin - Start with 1-1.5 pumps
Combination skin - Start with 1.5-2 pumps
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Net Qty
1 N
Item Weight
26 g
Hsn Code
33049910
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